A new landmark for Midtown

Our shortlisted BEE Midtown competition entry ‘InfoBEE’ for a new kiosk competition outside Holborn Underground Station represents a new focal and inventive information kiosk to replace the existing fixed structure outside the station.

BEE Midtown called for design submissions to focus on accessibility, clearer viewpoints, sustainability, and creativity. The new kiosk will also house MyMidtown; an accessible-to-all digital wayfinding and local information system, and include a water refill station, and air quality monitor.

Designed by Senior Architect Patrick Massey and Architect Mariam Iqbal, CZWG’s short-listed scheme comprises three large high-level screens mounted on robust curvy, colourful posts with integral speakers, microphones and water fountains. With the need for more sustainability in construction, we proposed the use of recycled plastic as one of the main structural materials, a minimal footprint and LED low energy lights for a brilliant night time presence. InfoBEE utilises fast-growing voice recognition technology, removing the need for touch screens and providing wayfinding and local environmental information in an interactive format that is fully accessible to all.

Patrick described InfoBEE as an eye-catching and playful information hub, “We aimed to bring a colourful burst of joy to everyone on the street!”

Mariam said: “Holborn Underground is intensely busy, which is a fantastic opportunity to reach out to lots of people. We positioned InfoBEE away from the hustle and bustle to create a space to wait for friends, top up your water bottle and ask for directions or local recommendations - even the weather forecast.”

Our team look forward to celebrating with the other commended designers at a private viewing of ‘A New Landmark for Midtown’ exhibition hosted by New London Architecture (NLA) at The Building Centre this evening.