The Kennedys colour therapy installation

Senior Architect Joseph Cassar led a spatial design masterclass with creative students as part of The Kennedys, an incubator opportunity programme run by advertising agency Wieden+Kennedy.

In response to the project brief to ‘bring light at a dark time of year’, the students created an interactive colour-therapy installation ‘DOSE of V1BES’ at W+K’s public-facing Hanbury Street window in East London.

Passers-by were given an emotional uplift by pressing buttons to match their current mood and experienced their own personal colour-fuelled light created to show which looks to ‘boost their vibe’. Adapting learnings from colour therapy, the window hoped to provoke emotive responses, including excitement, joy and optimism.

Joseph said: “It’s great working with the Kennedys, they bring so much energy, imagination and fun to their work. The program brings together a diverse range of creators, all with different skills and experiences. This results in fresh perspectives that challenge me as much as I do them.”

The Kennedys aims to create opportunities for young people coming in sideways - from non-traditional backgrounds - to the creative industries by providing training, workshops, masterclasses and setting live briefs in order for them to gain experience and develop their portfolios. Read more.